10 Highly Effective Web Design Tips Backed by Research
The Structural Layout of the Website Websites are two things: containers and content. The container is two things: structure and style. Let’s start with the first. These tips are about the structure and layout of the pages. 1. Leverage a visual hierarchy Every page has a visual hierarchy. If you’re not familiar with that concept, here’s our definition: Visual hierarchy refers to the arrangement, size, color and contrast of visual elements. It determines their relative prominence and the order in which they are seen by the human eye. Web design services use visual hierarchy to guide visitors attention to important elements first. The website layout includes the position (high or low on the page), sizes (big or small), visuals (video, images, icons) and contrast (color and white space). Combining aspects multiplies their effect. Everyone will see a large video, high on the page. Few people will see low contrast text surrounded by images. Visual hierarchy is why your eyes follow a ...